More than 100 beauty brands are pausing their social media messaging to advocate for climate change policies. On Tuesday, September 21, over 100 beauty brands will participate in CodeRed4Climate during Climate Change Week by encouraging consumers to pick up the phone and call their federal representatives, asking them to support federal climate change policies like ending government subsidies for fossil fuel corporations and advocating for the Clean Electricity Payment Program (CEPP). Versed, Youth to the People, Nécessaire, and Uoma Beauty are a few participating brands that plan to post an open letter to Congress across their social channels and website, calling on lawmakers to take action on the climate crisis while stating their own pledges about how they’re dedicated to the cause (Versed, Youth to the People, and Nécessaire are also pausing their ecommerce sites for the day). The call to action will reach over 50 million social media followers. Gen Z and Millennials are writing the playbook for online activism, and YPulse’s sustainability research shows that 82% of young consumers believe corporations (e.g. companies, brands) should take more responsibility for fighting climate change. (Glossy)
