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China’s youth are leading a boom for melatonin products to help with sleepless nights.

Sep 15 2021

China’s youth are leading a boom for melatonin products to help with sleepless nights. According to research conducted by the China Sleep Research Society, more than 300 million people in China have sleep disorders. Chinese youth who are struggling with sleep disorders (or just looking for more restful nights) are turning to melatonin products—and they’re finding valuable recommendations from beauty bloggers and social media creators on Chinese social media platforms like Sina Weibo and Little Red Book. While young Chinese consumers are intrigued by the prescription-free drug’s ability to soothe restless nights, some are using melatonin to be in on the latest lifestyle trend. One user notes, “All the people in my circle were using it…some said it worked well, so I decided to try it,” and Chinese ecommerce platform Taobao is a go-to destination to discover and purchase imported melatonin products. (Global Times)