PacSun just debuted their new gender neutral clothing line with a livestream shopping event and the help of TikTok micro-influencers. We told you PacSun is one of the clothing brands reimagining gender neutral, and they just debuted their new gender neutral brand Colour Range, featuring “cotton-based wardrobe staples” like t-shirts, sweats, and slim-fit pants. To promote the line, the brand is hosting a livestream shopping event and premiering a “Life in Colour” series on its social channels, highlighting micro-influencers on TikTok with each creator sharing their go-to-outfits that make them feel happy and how they’re making a difference in their respective communities. (Marketing Dive)
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