Chipotle just launched a new program to make TikTok creators a bigger part of their brand. The fast casual chain was one of the first restaurants to get on TikTok a few years ago, and as it continues to grow its engagement among young users, the brand just announced the launch of the Chipotle Creator Class. The program will “supercharge” some of the brand’s most influential creators through exclusive perks and partnerships “to help shape the future of Chipotle.” In addition to getting major perks like free food and merch, the creators will reportedly be paid to take part in brainstorming sessions to share “concepts, ideas, and strategies” that will impact the brand. The inaugural program will feature 14 founding members including Newton Nguyen, Zachary Fairhurst, Nina Marie Daniele, Kate Nnorkeliunas, Moneysigneric, Salah Brooks, and Zahara. One Chipotle “superfan” will have the opportunity to join the class as its 15th member by making a “Chipotle-themed TikTok video” using the hashtags #chipotlecreator and #entry. (QSR Magazine, Mashed)
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