Goldfish is leaning into ‘90s nostalgia for the debut of its limited-edition Jalapeño Popper flavor. To sport its new spicy snack, Goldfish is teaming up with the iconic ‘90s brand JNCO on an exclusive pair of jeans inspired by Goldfish’s black and neon-piped Jalapeño Popper packaging. Available on JNCO’s website, the wide leg pants (with insanely deep pockets) are the “ideal size for storing bags of Goldfish,” as the snack brand urges consumers to “go for a handful of the ‘90s” in its new campaign. VP of Marketing at Campbell Snacks Danielle Brown notes, “‘90s nostalgia is on the rise, and when deciding our next flavor, we immediately thought of our favorite snack from the era—Jalapeño Poppers.” YPulse told you food and bev brands have been launching merch to reach young consumers, and Goldfish’s JNCO collab is putting a nostalgic spin on the trend. (Adweek)
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