Fenty Beauty’s new perfume sold out hours after dropping online. Earlier this month, the beauty brand dropped its highly anticipated first-ever Fenty Eau de Parfum. Fans who got early access to the product celebrated the perfume’s release on TikTok using the hashtag #fentyparfum (which has 2.9 million views) to leave first impressions and reviews. We told you how the brand’s founder Rihanna, who just recently hit billionaire status, is one of the top musicians that Gen Z and Millennials feel represent their generation, and her loyal fans have followed and supported her journey into becoming a business woman. Fenty Beauty is one of the top brands young people feel authentically reflect diversity, and is a top brand that BIPOC young consumers feel understand their race and ethnicity. YPulse’s beauty and personal care survey found that 83% of young females say they wish beauty ads featured more people with different skin tones, and Fenty Beauty was founded on the principle of inclusion and creating products for those who have been ignored in the past. Even with the saturated celebrity perfume market, the early success of RiRi’s perfume with fans on TikTok is a sure sign that Fenty Beauty is making all the right moves to reach next gen consumers. (Bustle, Forbes)
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