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As brands embrace the Metaverse, reflecting the diversity of the real world in the virtual one is vital.

Aug 19 2021

As brands embrace the Metaverse, reflecting the diversity of the real world in the virtual one is vital. The Metaverse (the idea of a massive, centralized virtual community similar to spaces like Minecraft and Roblox) has long been dominated by white, male teenagers, and while the gaming scene’s demographics are widening, the historical lack of representation in gaming continues to deter women and racial minorities from fully immersing themselves in the community. According to companies that have experience building out Metaverse worlds/experiences, addressing the gaming scene’s issues with diversity is paramount for companies hoping to profit off of it. Janine Yorio, head of Metaverse real estate investment fund Republic Realm, notes that if the virtual world is, “all for white guys by white guys, we’re going to miss the mark. It has to really work for a broad swath of the population—older people too. We all need to show up there in order for the vision to become a reality.” YPulse’s gaming research shows that 77% of young consumers feel that brands should be paying attention to gamer culture, which includes paying attention to the diverse backgrounds of the gamers involved in the space as well as identities that are under/misrepresented. (Digiday)