Arby’s is introducing a Hawaiian-themed summer merch collection.

Arby’s is introducing a Hawaiian-themed summer merch collection. Dubbed “Beefy Aloha,” the line follows the fast food chain’s previous attempts at over-the-top merh (like its deep fried turkey pillow), this time with iconic summer apparel including beach towels, tank tops, bucket hats, swimsuits, flip-flops, sunglasses, and Hawaiian shirts. Each item is inspired by its menu as pictures of its signature Beef n’ Cheddar sandwiches are plastered on the merch, turning consumers into walking billboards for the brand. Arby’s swag is available on its online shop, and the cheeky line is perfect for fans who appreciate the brand’s sense of humor as, “Arby’s is a brand that takes food seriously, but not ourselves,” according to the brand’s CMO Patrick Schwing. Arby’s is following several food and bev brands that are also making summer-themed merch this year to grab young consumers’ attention. (Adweek)