Facebook is hosting its first-ever movie premiere. The Outsider—a documentary about the construction of the 9/11 Museum—is debuting on Facebook for $3.99 on Aug 19. Users who pay can access the exclusive link to watch on Facebook Live, and the film can be viewed by any Facebook users worldwide in countries where Paid Online Events are available. The Outsider is set to play in select theaters and on-demand streaming in September. While Facebook is no stranger to exclusive streaming shows and live events, the platform’s first movie premiere is attempting to lower the barrier for small filmmakers and studios looking to distribute content worldwide. YPulse’s latest social media research shows that entertainment is a top reason young consumers use social media platforms, and debuting films could be a new way to reach them. (Axios)
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