American children are talking in British accents thanks to “Peppa Pig”.

American children are talking in British accents thanks to Peppa Pig. Known as “The Peppa Effect,” parents are reporting their kids have started adopting mannerisms like saying “mummy,” “biscuits,” and “how clever!”—complete with a British accent. Young Peppa fans aren’t just fascinated by the TV show, it’s introducing them to British culture straight from the “telly.” Parrot Analytics Ltd. found that Peppa Pig retained its spot as the world’s second-most in-demand children’s cartoon for a 12-month run that ended in February, following SpongeBob Squarepants, and parents are using the show’s differences from American life as teaching points—one mother notes how the show has exposed her daughter to new cultures since Peppa travels to Italy, London, and more cities/countries. One parent posted about her daughter’s habit of talking in a British accent on TikTok (gaining almost 10 million views), and parents from around the world chimed in with shared experiences of their kids talking in British accents as well. YPulse research shows that Millennial parents are interested in kids’ TV that represents and educates their kids about different cultures—though the accent adoption is likely not what they had in mind. (The Guardian, WSJ)