Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

London-based dating app Qemisty mixes Tinder with TikTok to reach Gen Z singles.

Aug 04 2021

London-based dating app Qemisty mixes Tinder with TikTok to reach Gen Z singles. With the global pandemic putting in-person dating on hold for most, dating app usage among young singles has increased. YPulse research found that 40% of single 18-39-year-olds in the U.S. have been using dating apps and sites more often since COVID hit. Late last year, Match Group (which owns Tinder, OKCupid, Match.com, Hinge, and Plenty of Fish) reported that messages were up 30-40% across most of their apps compared to the year prior. At the same time, though, single Millennials and Gen Zs have grown tired of the swipe and want something less stagnant. Enter Qemistry, a next-gen dating app that takes its inspiration from TikTok with video-based profiles. “Millennial dating apps are flawed,” says the app’s co-founder Emma Clark. “Gen Z is looking for more than a curated, photo-shopped collage of stills and we believe that video-based profiles are the secret sauce to a potential lasting relationship. We believe Qemistry will be the go-to dating app for 20-somethings.” (Bustle)