Shein is making its claim to fame with young shoppers via third-party suppliers.

Shein is making its claim to fame with young shoppers via third-party suppliers. YPulse’s latest fashion and style research found that Shein is one of young consumers’ top 3 favorite places to buy clothing. And while $5 crop tops and $15 dresses are certainly a huge draw for young shoppers, one of the main reasons they keep coming back to Shein is the online retailer’s (incredibly fast) ability to keep up with today’s fashion trends. Shein’s product pages are constantly updating to reflect young peoples’ favorite styles, and the Chinese apparel company leverages China’s well-developed garment manufacturing and efficient logistics system in order to ship to customers worldwide at a low cost. According to Shein suppliers, the retailer relies on thousands (around 5,000 according to one) of third-party garment makers in Guangdong (the heart of China’s manufacturing and export hub) to fulfill orders—allowing the app to retain a massive inventory that features thousands of new products daily. One supplier that makes dresses and pants for Shein notes that while the company only makes a few cents per article of clothing, it adds up due to the high purchase volume from consumers and their ability to produce thousands of pieces per month (talk about fast-fashion). (WSJ)