Gamer parents are some of the most engaged gaming audiences. Not only can gaming be a sweet escape for parents, gamer moms and dads represent a highly valuable audience for brands as they are more likely to voice their recommendations and engage with brands on social media. According to research from Activision Blizzard Media, gamer parents are “changing the game” and YPulse’s gaming data shows that 73% of Millennial dads and 43% of Millennial moms play video games on a console weekly or more often. Millennials grew up gaming, and the activity is now used as a form of entertainment helping them connect with their kids who are also big on gaming. Gamer moms are also more likely to have paid for an entertainment subscription or streamed video content online. With gamer dads being some of the most content hungry gamers, 58% of gamer dads say people ask them for their opinion on gaming products and services before purchasing new technology. (Activision Blizzard Media)
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