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Genderless children’s clothing is gaining steam in the U.K.

Jul 28 2021

Genderless children’s clothing is gaining steam in the U.K. YPulse has long said that Gen Z and Millennials are genreless generations, and our Gender Blur research shows that the majority of young people in the U.S. believe the definition of masculinity and femininity are changing. Now, more brands are leaning into gender-fluid fashion and marketing, and Signal Analytics reported that consumer discussions around “gender-neutral” and “unisex clothing” have increased by 115% over the last year. Gender-neutral clothing shops targeting Gen Z have begun popping up almost everywhere, and for even younger consumers, YPulse’s Millennial Parenting report shows that 34% of Millennial parents have purchased gender-neutral clothing/toys for their kids. In the U.K., Old Navy, Carter, and Target have introduced genderless clothing lines while small, newly launched labels are keeping the trend going. (Fashion United)