YouTube Shorts is going global. Following the TikTok clone’s launch in India last September, YouTube Shorts has been (slowly) making its way to young peoples’ phones by officially launching in the U.S. this past April and awarding content creators money to start using the platform. While YouTube Shorts is still in beta, the feature will now be accessible “across more than 100 countries around the world where YouTube is available.” As Google pushes Shorts into the wider YouTube ecosystem, it’s exploring new features that will allow creators to sample audio from YouTube videos and link back to the original clips. According to App Annie’s recent State of Mobile report, people who use Android phones now spend more time on TikTok than YouTube (on average 24.5 hours per month on TikTok compared to 22 hours on YouTube), and Shorts could be a major opportunity for the platform to engage with TikTok-loving Gen Z and Millennials. (The Verge, Tubefilter)
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