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TikTok is getting physical with a pop-up space in the U.K.

Jul 14 2021

TikTok is getting physical with a pop-up space in the U.K. The app is launching the pop-up store “For You House,” a new space that will allow fans to meet their favorite TikTokers, get tips on making videos, and film their own content on-site. The 4,000 square foot space in London’s Westfield shopping center will host educational sessions hosted by popular creators (for £5) teaching young attendees how to make content, and parents how to keep their teens safe on the platform. Themed rooms will be available for video filming, and include a garden dressing room and kitchen. YPulse’s Western Europe research shows that 36% of 13-39-year-olds in the region are watching video content on TikTok weekly, and the pop-up space could be a way for the app to keep growing its community. (Social Media Today)