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Marvel’s premiere of “Black Widow” is the biggest box office debut since the start of the pandemic.

Jul 13 2021

Marvel’s premiere of Black Widow is the biggest box office debut since the start of the pandemic. After the film’s release was postponed in 2020, Black Widow’s weekend debut marks the first time Marvel Cinematic Universe has released a title both in theaters and on a streaming service (Disney+) at the same time—garnering $80 million in theaters, $60 million on Disney+, and $78 million from 46 international territories. Not only did Black Widow beat F9: The Fast Saga (which debuted June 25) as the record holder for pandemic-era box office debuts, it signals how new releases can coexist with streaming. Marvel movies may be in a “league of its own,” according to the head of the movie consulting firm Franchise Entertainment Research, but sales for Black Widow mark the first time the box office has amassed $100 million in total revenue since the start of the pandemic, which is good news for the movie theater business. When YPulse asked young consumers what movies they planned on buying tickets to see this summerBlack Widow was second on the ranking, and the film is just one summer flick coming to theaters and streaming this summer that could engage more moviegoers. (Variety)