Dating apps are helping Gen Z and Millennials find friends. YPulse’s Finding Love Post-COVID trend research found that 40% of single 18-39-year-olds say they’ve been using dating apps/sites more often since COVID-19, and it appears romance isn’t the only thing they’re searching for. In a survey conducted by OnePulse, 35% of 16-24-year-olds say they’ve used dating apps to find friends over the past year. Bumble BFF (a friends-first platform) and Tinder Passport (where users can chat with anyone around the world) also experienced an uptick in engagement in 2020 and 2021, with Bumble BFF reporting that the average time spent on the app in the first three months of 2021 grew 44% for women and 83% for men. Now, Match Group wants to prioritize friend finding services with South Korean social media company Hyperconnect, which it acquired last month. Whether the goal is to find friends after moving to a new city or simply expand one’s social circle, friend-first platforms like Bumble BFF are helping young people build community. (WSJ)
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