Dr. Becky is becoming Millennial parents’ Dr. Spock. After family and friends, social media is Millennial parents’ top source of parenting advice according to YPulse data, and clinical psychologist Dr. Becky Kennedy is doling out Instagram guidance via videos and even scripts for everything from tantrums to Zoom schooling to a growing audience. Since starting her account @drbeckyatgoodinside in February 2020, she’s gained over 630K followers—the majority of whom are women 25-44-years-old—and her podcast Good Inside With Dr. Becky went straight to number one on the Apple podcast Kids & Family chart after its April launch. Many turned to Dr. Becky to cope with the struggles of parenting in the pandemic, but Kennedy’s lessons are also aimed at helping Millennials “reparent,” or unlearn problematic parenting behaviors that might have contributed to their own anxieties and issues so they can “raise [their children] differently from the way [they] were raised.” (Time)
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