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Young shoppers crave experiences; not just discounts.

Jul 02 2021

Young shoppers crave experiences; not just discounts. In a survey of 522 shoppers conducted by Bluecore, 36% of respondents say that discounts have the biggest impact on their purchase—but this isn’t the only metric impacting their engagement with brands and retailers. An additional 30% of respondents say relevant product recommendations were the most important engagement factor, with 24% saying the timing of the recommendation was also important. And when it comes to young shoppers, only 20% of Gen Z and 29% of Millennials are impacted by price when shopping, with 38% of Gen Z finding that communication from a brand has the biggest impact on their purchase. Bluecore’s State of Personal Commerce survey notes that a price’s ability to engage with shoppers is all about how it’s positioned, and 65% of shoppers say price impacts their willingness to trust a brand. Gen Z and Millennials are the most experience-driven consumers when it comes to shopping, and YPulse’s most recent social media monitor shows 87% of 13-39-year-olds believe social media can be a place to find product/services to buy. (Sourcing Journal)