The childrenswear market is booming in China, where social media and the two child policy have been spurring growth. Even in the pandemic, children’s clothing sales in the country are expected to grow above $40 billion in 2021, with “style conscious” parents seeing childrenswear as “social currency.” Mommy influencers like KimNico and Diu Ma have millions of followers on social platform Little Red Book, where their posts of fashionable mini-me kiddos are “devoured” by fans. Most of the leading children’s clothing brands are Chinese, with Balabala one of the most successful, but luxury brands are also popular among Chinese parents looking to dress their “little princes and princesses,” and luxury childrenswear makes up $5 billion of the market. (Jing Daily)
