German clothing conglomerate Zalando is letting consumers shop their values online, becoming the latest EU retailer to push for sustainability. A new feature on Zalando’s website lets customers browse apparel based on their selected causes or concerns, including water conservation, animal welfare, emission reduction, and upcycling. YPulse found that 70% of 13-39-year-olds in the U.S have changed some element of their behavior or purchasing due to their concerns about climate change. Other major EU retailers are also taking on the challenge. A group of UK brands, including Marks & Spencer, Gymshark, Boohoo, and ASOS, recently signed on to the textile sustainability initiative, while Asda will now sell secondhand clothing in its shops. (Forbes)
