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French dating app Feels is ditching the swipe in favor of a TikTok-esque experience.

Jun 23 2021

French dating app Feels is ditching the swipe in favor of a TikTok-esque experience. With the global pandemic putting in-person dating on hold for most, dating app usage among young singles has increased. YPulse research found that 40% of single 18-39-year-olds in the U.S. have been using dating apps and sites more often since COVID hit. Late last year, Match Group (which owns Tinder, OKCupid, Match.com, Hinge, and Plenty of Fish) reported that messages were up 30 to 40% across most of their apps compared to the year prior. At the same time, though, single Millennials and Gen Zs have grown tired of the right-left swipe employed by most dating apps, and the standard profile bio and pic have grown stagnant. “The reason why many people uninstall dating apps is that it’s boring,” says Feels’ co-founder and CEO. Feels keeps it interesting by making profiles look more like an Instagram story or TikTok post, with options to interact with videos, stickers, shared photos, polls, and more. Instead of ‘liking’ or ‘disliking,’ users react to specific content, or swipe up to keep it moving. (TechCrunch)