A TikToker who went viral for her fake ads is now making real ones. After joining TikTok to sharpen her videography skills and find an audience that appreciated her work, Grace Wells had no clue that she’d be getting brand deals soon after. To test whether it was a singular product/brand or a video’s production quality that was responsible for making content go viral, Grace Wells launched a series of 15-second “ad spots” for mundane items like toilet paper, dirt, and a single kernel of corn to test her theory—all of which turned out to be massive hits. In just over a year Wells has gained more than one million TikTok followers, 55 million views for her ad series, and brand deals from Nerf, Sabra, Celsius, and Olay. Wells notes the secret to her success is her behind-the-scenes angle showing how she produces her #epicccommercials. YPulse’s Social Media Deep Dive trend data shows that 56% of 13-39-year-olds say they create social media content for an audience beyond friends and family, and TikTok is home to hundreds of young content creators for brands to tap into. (Adweek)
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