Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

L’Oréal is using TikTok to size up its ecommerce offerings. 

Jun 10 2021

L’Oréal is using TikTok to size up its ecommerce offerings. Social commerce is the new digital shopping experience for young consumers, with 87% of 13-39-year-olds believing social media can be a place to find products or services to buy according to YPulse’s latest social media monitor research. L’Oréal is leaning in hard with its Garnier and NYX Professional Makeup brands, which are currently working with 14 creators to produce short videos and livestreams of product demos. Rather than giving the influencers prescriptive details for how to produce their videos, both brands gave them the freedom to create content based on what their audiences enjoy seeing on the app, and every video links directly to a product page to give users a fast-and-easy shopping experience. L’Oréal’s increased social commerce efforts are influenced by what’s happening in China, where social commerce continues to boom, and made up 11.6% of retail ecommerce sales in 2019 according to eMarketer. (Digiday)