NEW GEN Z 101: Unlock & Outlast Microtrends

Some Americans are ready to get back to their pre-pandemic workout routines.

Jun 08 2021

Some Americans are ready to get back to their pre-pandemic workout routines. Virtual workout sessions became the new normal last year, while gyms were closed and quarantines were in place. According to a new study from Orangetheory Fitness, 30% of Americans say they miss exercising in a gym and seven in 10 say they miss the workout routines they had before the pandemic. Young people have found comfort in working out, but YPulse’s fitness report also found that 72% of young consumers who have been regularly working out say they’ve been enjoying working out at-home, so not all might be interested in returning to the gym. (Adweek)