Gen Z and Millennials see luxury fashion as an investment—one they can “flip” for profit. Young people have been taking their finances into their own hands, and YPulse research shows that increasing their savings, earning more money, and financial stability are young peoples’ top three financial goals right now. But investing in traditional stocks or cryptocurrency isn’t the only way they’re growing their personal capital. Entrepreneurial Gen Z and Millennials are using fashion as an alternative asset class because compared to the stock market, investments like handbags, music rights, or sneakers give them something tangible to believe in. StockX, which reports the majority of its user-base is under 35-years-old, notes that first-time sellers sold $800 million worth of products from March 2020 to April 2021. Rares also lets users invest in exclusive shoes in a sneaker “IPO,” and its tagline “Invest in the culture” works to attract a new generation. (Vogue Business)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
