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After a decade of audience loss for the network, Nickelodeon’s content is now driving subscriptions for Paramount+.

May 18 2021

After a decade of audience loss for the network, Nickelodeon’s content is now driving subscriptions for Paramount+. YPulse’s media consumption data shows that 87% of parents say their child watches more content on streaming services than cable, and moving kids’ content to streaming platforms is proving vital to new players. Though it was still the “most popular kids network on cable TV,” Nickelodeon lost 60% of its audience between 2010 and 2020 as a result of cord-cutting. But now that it’s found a home on Paramount+, the network’s long-standing franchises are helping fuel the platform’s success. SpongeBob has been a high performer for the new streamer, and Nickelodeon’s other classic shows, like CatDogDrake & Josh, and Fairly OddParents help make the platform even more attractive for Millennial parents who want to connect with their kids and favorite childhood shows. According to the American Academy of Child & Adolescent Psychiatry, children eight-12-years-old spend four to six hours a day watching TV and interacting with screens, and streaming services are racing to be the ruler of kids’ content. (IGN)