NFTs are becoming a major revenue stream for some Millennial creators. Though YPulse data shows that most young consumers don’t fully understand NFTs, some of those who do are managing to turn the trend into a money making career. Millennial artists who have traditionally struggled to gain widespread public attention from their artistic careers say NFTs have made it easier to publicize their digital artwork and make a living off of it. One, Sarah Zucker, says the crypto-art trend has “changed the trajectory of [their] career and life,” and creators are making six-figures from primary sales and earning royalties as their NFTs are resold. Now, merch manufacturer Spring is tapping Bondly (the company responsible for minting Logan Paul’s $5 million NFT sale) to make it easier for creators to make NFTs from their physical products (think T-shirts, plush toys, you name it), and “create new digital experiences between creators and fans.” The two platforms will ultimately help creators turn their physical products into custom NFTs and facilitate cryptocurrency transactions. (CNBC, Tubefilter)
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