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YouTube is about to become more shoppable.

May 07 2021

YouTube is about to become more shoppable. YPulse told you what social media platforms 13-39-year-olds are open to shopping on, and 40% of Gen Z and 39% of Millennials say they’re open to buying products through YouTube. Now, the video platform is rolling out a new feature that will give viewers a direct CTA to find purchase information for the products that appear in commercials. With the click of a button, viewers can interact with commercials from their mobile device by choosing the on-screen option “send to phone,” which will take consumers to a product information page where they can learn more and add the item to their cart. YouTube’s new brand extensions will give advertisers the power to target ads to specific audiences and will help them measure their conversion rate in Google Ads. The platform’s effort comes when nearly all social media platforms are making it easier for young consumers to discover and purchase new products directly. (TechCrunch)