Burger King is going green with a new pilot program to introduce eco-friendly packaging. YPulse’s Sustainability research found that 57% of Gen Z and 47% of Millennials believe brands should be developing more eco-friendly packaging, and when it comes to food waste, fast food chains have a long way to go if they want to address young consumers’ sustainability concerns. Quick service restaurants (QSRs) like McDonalds, KFC, and Wendy’s have made promises to make 100% of their packaging from renewable, recycled, or certified sources by 2025, and Burger King is working with Coca-Cola and Kraft Heinz to introduce a pilot program that will test eco-friendly packaging across 51 restaurants in Miami. The eco-friendly alternatives include cutlery made from plant-based plastic, napkins made from 100% recycled fiber, Frypods made with renewable unbleached virgin paperboard, and will use 13-14% less paper on their Whopper wraps. The fast food chain also wants to use plant-based straws and strawless lids to eliminate plastic waste in the future. (Fast Company)
