Some bold brands are using OnlyFans as a new marketing channel to reach niche audiences.

Some bold brands are using OnlyFans as a new marketing channel to reach niche audiences. We told readers that OnlyFans was a platform that brands should know about, and the platform has seen a massive uptick in users since the start of the pandemic, reaching 50 million users last August compared to 12 million in April 2020. Now brands—like regional food chain Sticky’s Finger Joint—are launching their own OnlyFans accounts to “reach hardcore fans.” (Food porn is taking on a whole new meaning.) Subscribers of Sticky’s Finger Joint on OnlyFans will join an exclusive community of fans with access to limited edition menu items, engaging content, and potential rewards. The brand calls it a “more risque” channel that allows them to reach Gen Z and Millennials, and plans to feature live takeovers from comedians, bartenders, and influencers on their feed. Fly By Jing and Rebecca Minkoff are two other brands that have experimented with OnlyFans marketing to monetize content and foster fan community. Like any social media channel, OnlyFans isn’t for everyone or every brand, but it is a space brands should be considering as the platform grows. (Modern Retail)