Dove has tapped Lizzo for their #TheSelfieTalk campaign, addressing the damaging effects of social media on young girls. 

Dove has tapped Lizzo for their #TheSelfieTalk campaign, addressing the damaging effects of social media on young girls. YPulse research found that young girls’ confidence levels drop by 30% between ages eight-14-years-old, and Dove is trying to close that gap by raising awareness about the damaging effects of social media on young girls’ self-perception. The brand released the short film “Reverse Selfie” for the latest campaign in their ongoing Dove Self-Esteem Project. “Reverse Selfie” is rooted in a study of Canadian girls, which discovered that 80% of girls have downloaded photo editing apps to improve their appearance, starting as early as 13-years-old. To encourage conversations between parents and their kids about the pressures of social media, Dove is including a “confidence kit” booklet showing them how to build positive narratives surrounding social media. Lizzo, a body confidence advocate, is amplifying the campaign on her social channels and will be making “virtual appearances” later this year. YPulse’s brand data shows that Dove has one of the top CSR measure scores among young consumers, and they’re continuing to show commitment to the causes that matter to young consumers. (Marketing Dive, Adweek)