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CarMax is teaming up with Dunkin’ for 24-hour test drives. 

Apr 14 2021

CarMax is teaming up with Dunkin’ for 24-hour test drives. To promote their new service that allows customers 24 hours to test drive a car, CarMax partnered with Dunkin’ for a “Doin’ Donuts” campaign. As part of it, they are offering $10 gift cards for customers to redeem at Dunkin’ drive-thru windows until mid-May. Car shoppers will also have a chance to win free donuts for a year if they share their 24-hour test drive experience on Twitter or Instagram by tagging @CarMax and using the hashtags #DoinDonuts and #24HrTestDrive. The used-car dealer will also be offering recommendations on activities to do during daylong test drives, which are intended “to give customers a better idea of what it’s like to own a car before buying it.” YPulse’s Driving Forward trend report found that 52% of 18-39-year-olds planned to buy a pre-owned car last year. (Marketing Dive)