Resale platforms are investing in new tech to compete with fast fashion. 

Resale platforms are investing in new tech to compete with fast fashion. As young shoppers get more into secondhand clothing, luxury brands are starting to see resale platforms as allies instead of enemies. As resellers start to “scale up,” they’re more aggressively competing with fast fashion brands by implementing technology that enables algorithmic curation and AI-powered authentication. Tradesy reported that after they invested in a personalized algorithm, listings on their site grew 50% last year, while Rebag launched an expansion of their “Kelly Blue Book for handbags” program using Clair AI, which allows customers to scan any handbag or an image of it to be given an immediate price for it that the platform matches. Meanwhile, Vestiaire Collective’s revenue and sales grew by more than 100%—and they plan to hire new workers to its tech team. According to the Tradesy CEO, their goal is “eradicate fast fashion.” (Glossy)