Gen Z and Millennials see sports betting as side hustle. According to a study from sports and entertainment media business Group Whistle, 52% of 21-34-year-olds gambled on sports in the last year, and 76% agreed that it is a type of “entrepreneurship” to them. Gen Z is beginning to reach legal gambling ages, and “could have a huge influence on the future of the market.” The research found that they are as likely to view betting “as a side hustle.” Additionally, half of the Gen Z sports gamblers said they wager on sports they generally don’t usually enjoy. (Business Insider)
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