TikTok’s “cancel culture” has the power to destroy brands. We’ve explained how cancel culture has the power to damage brands’ reputations, and prominent skinfluencer Hyram Yarbro’s starpower has that impact: He “demolished” St. Ives in a YouTube video with more than 1.2 million views, bashing the brand’s products for their “harsh” scrub ingredients, too much fragrance, and not enough “good ingredients.” While St. Ives has “taken most of the heat from the skincare critics of TikTok,” other beauty companies have felt the effects as well. Mario Badescu experienced its own version of “cancel culture,” after an influencer listed their facial sprays as one of “the five worst skincare products ever created,” while Thayers was included in one of @dermdoctor’s “Worst Skincare Trends” roundup for its fragrances. Because of this, some of the brands have opted to launch new skincare items that “cater to the ever-changing skincare space” and release more products that are vegan and free of harmful ingredients like parabens, synthetics, fragrances, sulfates, and phthalates. (Glossy)
