Finesse is the tech-fueled fashion brand that says they’re “Zara meets Netflix.” For some time, brands have been experimenting with using data to create tailored products and experiences for young consumers. Now, Finesse is using that concept to “upend” the fashion industry’s usual business model by “using artificial intelligence and big data to dictate everything from the design of a dress to how many should be manufactured.” The fashion house currently lists eight limited edition drops ranging from streetwear to dresses that “were carefully chosen by analyzing data,” including social media trends and customer votes, in order to “deliver products that are most likely to be a hit.” Founder Ramin Ahmari describes the brand as “Netflix meets Zara,” because similar to the streamer when customers go to the site they will only see “drops” that they like and won’t have to “sift through 50,000 articles of clothing.” (Fortune)
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