Sabra is launching a plant-based snack line for kids. The plant-based trend is growing and thriving this year, and hummus brand Sabra is leaning into it, debuting a “game-changing line” specifically for children. They report that 70% of parents say they want their kids to eat more plant-based foods. The line will feature the two “kid-approved” flavors Brownie Batter Dip & Graham Cracker Sticks and Taco Dip & Rolled Tortilla Chips. As part of the Sabra Kids launch, the brand is tapping celebrity “super moms” for a campaign to “challenge one another and parents everywhere to a game of truth or delicious dare” using the hashtag #sabradeliciousdare. Followers who comment on their social posts will get the chance to win a limited edition “Sabra Kids Delicious Dare Box” that includes a custom card game and two full-size products of each snack. (PRNewswire)
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