Red Bull launched an AR mobile game series in collaboration with Tyler “Ninja” Blevins and other e-athletes. Red Bull is tapping uber-popular Twitch streamer Tyler “Ninja” Blevins to headline Discover Your Wiiiings, a new AR mobile game series. Ninja’s game Target Take Down is an “esports experience” where players must “kill as many enemies before being hit five times.” The first-place winner will get a gaming session with Ninja himself, while second and third place will receive branded swag. Other athletes and games featured in the series include Travis Pastrana’s rallycross game Conquer The Track, Zion Wright’s skateboarding game Grind The Rails, Kate Courtney’s mountain biking adventure Climb The Trail, and Carissa Moore’s surfing-themed Ride The Wave. To play any of the games, customers can scan a can or pack of the energy drinks. (Tubefilter)
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