H&M’s says sustainability efforts will be “key to recovering from the pandemic.” 

H&M’s says sustainability efforts will be “key to recovering from the pandemic.” With COVID bringing an onslaught of “unprecedented changes,” retail and fashion brands were forced to “contend with the shifting needs of consumers and supplies.” H&M took this time to “double down” on its sustainability goals to recover from the effects of the pandemic. According to the company, the rise of digitally savvy Gen Z shoppers has actually paralleled their own efforts to become more environmentally friendly, as well as transparent. And to reach cause-driven young consumers, they’ve taken more steps to be more involved in their communities: The brand teamed up with organizations like the Children’s Center in Detroit for funding and volunteering efforts, LGBTQ advocacy group the Trevor Project, and ACLU. (Sourcing Journal)