Struum is a new “class pass” streaming aggregation service. Some former Disney and Discovery executives are coming together to launch Struum, a platform that “is being designed to help viewers discover programming from an array of the estimated 250 niche SVOD streamers available.” The company already has deals with more than 30 existing services—providing more than 20,000 TV shows, movies, and short films to audiences. Live action and lifestyle and reality shows as well as feature films are among the content expected to be shown on the service, which is hoping to provide “increasingly frustrated, underserved consumers with a simple way to find programming and services they are most likely to enjoy” through a single subscription. (TBI Vision)
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