Gen Z is really into “healthy” gummies. In the past, gummy supplements were formulated and marketed to kids, but “a generation raised on Flintstones vitamins has graduated to adult versions.” Now, the beauty and wellness industry has reached “peak gummy” as more young adults turn to them instead of traditional vitamins to help with skin-smoothing, hair growing, relaxation, or sleep. According to a report from Allied Market Research, the global gummy vitamins market is projected to reach $9.3 billion by 2026. Brands like Pacifica Beauty, Goli Nutrition, Goop, VOLOOM, Lord Jones, Better Not Younger, SugarBearHair, 8Greens, Twinlab, and Hum have all ramped up their gummy offerings. (WSJ)
