Obé Fitness is rolling out a way for friends to exercise together remotely. The fitness platform, which offers livestreamed and on-demand health classes, is launching a new feature to let users “exercise remotely with up to seven friends at once.” Groups can follow along to recorded or live classes and customize their experience with tools like volume control for friends and instructors, and talk to each other before and after each session to replicate an in-studio experience. During the beta test, Obé found that subscribers were using the feature in surprising ways—like “staying on for cocktails.” The new feature is coming ahead of the “usual busy season after New Year’s, when people try to follow up on resolutions around health and nutrition.” (WSJ)
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