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Addressing political issues like Black Lives Matter was beneficial for brands this year. 

Dec 07 2020

Addressing political issues like Black Lives Matter was beneficial for brands this year. Following the Black Lives Matter protests over the summer, brands came out with statements that drew both ire and praise, and analysts found that support for the BLM movement grew while opposition declined. Nike and Ben & Jerry’s were two companies that stood out and “made a splash with marketing tied to racial advocacy.” Overall, experts concur that “tackling sociopolitical issues” benefited brands even when they proved to be polarizing. YPulse’s Not Waiting for the World to Change report found that 74% of 13-39-year-olds feel better about spending money and buying products from brands that support the same social causes they support. (Marketing Dive)