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Under Armour is teaming up with Stephen Curry to launch a new brand. Curry Brand will debut clothes and shoes for various sports (including of course, basketball), and is expected to compete with Nike’s Jordan Brand and reach “younger consumers worldwide.” The brand has goals to make sports more accessible to children in lower-income neighborhoods, and will be working with specific school districts to launch a basketball program at middle schools, create 20 safe spaces to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches (who will make an impact on more than 100,000 youth)—all by 2025. (CBS Sports) |
