More brands are launching virtual shopping events and pop-ups for the holidays. As young consumers opt to shop online more this holiday season, retailers and brands are coming up with virtual experiences. Companies like Ralph Lauren, Clarins, and Gap are testing ways for users to “navigate” through digital versions of their physical locations and offer features like one-on-one consultations. Makeup and skincare retailer Charlotte Tilbury rolled out a virtual store evoking the “bricks-and-mortar experience” for their shoppers 24/7. Meanwhile, digital media publisher Bustle launched a virtual bazaar with seven digital booths, each dedicated to their brand partners: Samsung, Kohl’s, Gap, Intimissimi, Carolina Herrera, Unilever’s Talenti, and Amazon Prime Video. (WSJ, Adweek)
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