Unilever’s ice cream home delivery service is booming during the pandemic. Unilever, owner of Ben & Jerry’s and many other popular brands, has become the “undisputed king of ice cream,” beating out competitors and accounting for “nearly a fifth of ice cream sales to consumers.” According to the company, ice cream eaten at home increased by 26% from April to June, and by 16% in the following quarter compared to last year. Quarantined consumers shopping for groceries online has paved the way for their newest market: Ice cream on-demand. Their 30-minute home delivery business Ice Cream Now has “boomed” during the pandemic. Starting out as only a “single freezer and virtual store” in 2016, it’s now available in more than 100 cities across 36 markets through partnerships with Uber Eats, DoorDash, Grubhub, Just Eat, and Domino’s Pizza. (CNN)
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