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Amazon Live is attracting more beauty brands with shoppable livestream. 

Amazon Live is attracting more beauty brands with shoppable livestream. As livestream shopping gains more traction among young consumers, Amazon is adding more brands to its Live feature. Gabrielle Union’s Flawless to Jessica Alba’s Honest Beauty to Cetaphil and Neutrogena, are just some of the beauty brands who participated in the ecommerce giant’s Beauty Haul Live, an 11-hour event that included hundreds of livestreams featuring celebrities, influencers, and exclusive special offers. While Amazon hasn’t revealed specific viewership, Flawless reported that their livestream earned nearly 100,000 viewers. (Glossy)

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