Taco Bell is starting a taco gifting service for the holidays. The food chain has a history of releasing surprising holiday items to reach young consumers, creating Crunchwrap Supreme-scented wrapping paper last year. Now, ahead of National Taco Day and the holidays, the fast food chain is rolling out a the Taco Gifter, a permanent service on its site and app that lets customers send the gift of tacos all year long. Users will be able to select a GIF, enter the recipient’s name, and include a personalized message to recipients. (Marketing Dive)
